WAYS TO INCREASE THE CONVERSATION RATE OF YOUR WORDPRESS SITE

Keyword: WordPress development India (in the concluding sentence of the article)

As the head of a Saas Popup solution, my major role was to draw more eyeballs to our website, increase the number of sign-ups and finally, enhance revenue. However, revenues could only be increased by turning the visitors to our site into our customers by making them transact business. My job was cut out. To create a content creation plan I created landing pages and drafted new articles for our blog. The main purpose of doing this was to increase traffic to our website. The inevitable happened, albeit after a few months. I noticed a 30% increase in search traffic to our website. I have our new blog posts to thank for this.

Blogs like the one existing on our website go a long way in promoting an online business. They are also an excellent source of information about your business. You can use the comments section of your blogs to engage your visitors and probe them further to know what are their likes and dislikes. Once you do this, you will be able to get more conversions. Once a user starts engaging or interacting on your website, he will surely transact at some time or another. If he starts commenting, he is sure to have developed an emotional connection to something he has seen on your site. Therefore, it is likely that he will become a customer very soon.

When talking of traffic on my website, when I analyzed it more deeply, I found that only 1% of that traffic was converting into trial users. This means, we were getting eyeballs, however, they were not converting. In other words, we were getting eyeballs, but hardly 1% of them were actually conducting a transaction. Therefore, we started using certain techniques to monetize our website. This article is all about the techniques, which helped us convert existing traffic to our website into actual customers. These are the techniques, which increased our revenue. These are also the techniques, which helped us market our website to our target customers.

1. Embedded call to action and banners

These are excellent ways to redirect your website traffic from your blog to your “money” page. You can use plugins to manage your calls to action. A plugin will also give you a reporting tool, which makes reporting easy. Find out the most popular landing pages on your website and insert a call to action buttons on them. See that the content on these pages is relevant to the theme of your website. Doing this will make your content an extension of the website theme. In addition, you will be able to give more information about your business, to your customers.

2. Website popups

Website popups allow you to add a layer to your website. On this layer, you can display your visible calls to action or collect more emails. Such popups work autonomously, require almost nothing in terms of investment and are available 24x7. You should not use large or lightbox popups on your landing pages. Popups should be displayed at strategic times during a visitor's glance on your site. They can be displayed just before the visitor leaves your site or when your readers finish reading content on your site. In the popups, you can redirect your customers to your money pages like registration form, demo form, etc or ask them to join your mailing list.

3. Live chats

Live chats are a great way to engage visitors and increase conversions. They also give you instant information on how your customers think. However, they require many people to manage. You can use live chats passively, by merely answering your visitor’s queries or you can greet visitors to your site with an automated message. The second method requires more labor to manage chats. Users who tried the passive strategy are happy with the results obtained from this method. Not only has it worked well on their landing pages, but, it has also generated a heated discussion on their blog.

To wrap up, you can get traffic to your website by promoting your website on social media or writing great content using WordPress development India. However, this is just the first step in a successful online business. Promoting your website or writing great content will generate a lot of lather for your business. However, the main challenge is to get your visitors to transact on your site. Such transactions will only improve your monetary revenues. Monetary profits will only come when users conduct e-commerce transactions to purchase something or enjoy some service. Such users will also be able to give you an unbiased review of your online business. They will become promoters of your online business and will talk great about your business to their friends.